What is Twitch?
Twitch is an online video streaming platform, letting users watch or broadcast live or prerecorded videos. It originally focused on video games, but has expanded to include streams dedicated to artwork creation, music, talk shows, and the occasional TV series. Twitch was launched officially in 2011, as a small platform for Justin.tv. And the same year its founder Justin Kahn, received $8 million as venture funding. In February 2014, Justin.tv was re-branded as Twitch Interactive, and in August 2014, Twitch was acquired by Amazon for $970 million. It is one of the highest sources of internet traffic in North America.
Today, Twitch has above 15 million daily active viewers and counts over 41,100 Twitch partner channels.
- Advertising- Twitch charges CPM- cost per mile fee from different gaming companies, portals, and developers to run their ads. The range of CPM cost varies from $2 to $10.
- Subscription- This model allows users to buy a subscription from different subscription options; $4.99, $9.99, $24.99 per month. With the help of paid subscription users get the option to watch videos without ads and take benefits from premium Twitch features. These features consist of Expanded Emoticon Set, Custom Chat Username Colors, Priority customer support, to name a few.
- Partners- This model helps users to support their favorite streamers, and they can buy paid subscriptions for some specific channels. The subscription cost is divided 50/50 with the channel owner.
Twitch allows users to create videos and post on their community, and further, they can stream online like broadcasting. Also, users can indulge in live playing games and sharing something creative
With the Twitch broadcast, users can broadcast live gameplay or just watch someone else’s game. Twitch broadcast includes a player's audio commentaries and a chat for viewers, and the streamer gets involved in the discussion as well.